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Fast Company provides tips on how to get hired at 23andMe, which plans to hire 200 people in 2018. via Fast Company.

Heineken pulled an ad for its light beer after the tagline, “Sometimes, lighter is better,” was perceived as racist.

via Fast Company.

Adweek reporters test out Nielsen's eye-tracking technology at SXSW to learn more about consumer engagement. via @Adweek

This article explores how brands can leverage psychology to improve their marketing techniques and resonate with consumers. via Adweek.

This article examines how direct-to-consumer brands are changing the marketing landscape by building direct relationships with customers and prioritizing digital engagement. via Adweek

Data breach users are asked to try again at a later time. via recode.net

Legal actions and reactions continue to develop in the wake of Facebook's data scandal, including Zuckerberg's response. via MIT Technology Review.

Heineken USA has launched a new Dos Equis campaign called "Keep it Interesante," moving away from the "Most Interesting Man" to encourage everyone to embrace their interesting side. via Brewbound.

Unilever claims to have saved roughly 30% on agency fees by taking production work in-house through their U-Studios located in 12 countries. via The source of this content is Adweek.

This Adweek article outlines four steps for effectively managing a PR crisis.

This AdWeek article discusses how brands can survive public scandals and regain customer trust.

via Adweek

This Adweek article explores Amazon's marketing potential beyond its ecommerce platform, highlighting opportunities like Amazon Spark, sponsored content, and product placement. via The source of this content is Adweek.