Econsultancy highlights the top 10 digital agencies in 2016 based on fee income, with IBM iX taking the lead. The top five agencies earned a combined total of over £2 billion.
via Econsultancyworking
CNN's Facebook Live strategy prioritizes engaged viewership over inflated audience figures, according to Andrew Morse. via Digiday.
This Moz article explores how embracing digital "context" can enhance ad campaigns with creative strategies across different channels.
via Moz.
Marketers are experimenting with audio on Snapchat and Facebook videos even though most people watch those videos without sound. via Adweek
PSFK's IQ Dashboard offers AI-powered trend analysis, research reports, and innovation case studies across various industries. via PSFK
Nike and Jordan Brand's global advertising director believes people are becoming immune to advertising due to oversaturation and advocates for quality over quantity in ad creation. via Digiday.
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