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Drizly data shows millennial alcohol consumers are buying fewer craft beers and more macro brews than they were in 2015.

via Brewbound.

Amazon is letting social media personalities earn commissions through product recommendations shared on custom Amazon pages. via TechCrunch

A Facebook page focused on DIY and life hacks for young mothers has created the most viral video in Facebook history, with 382 million views and nearly 12 million shares. Blossom's success can be attributed to its data-driven approach to creating content tailored for its target audience.

via The source of this content is Adweek.

Email click-through rates dropped to 1.6% in 2016, with publishing, non-profit, and finance industries seeing the lowest engagement. via The Drum.

Warby Parker alum Jesse Derris launches venture fund after exiting the direct-to-consumer eyewear brand he helped build. via recode

Bud Light's new ad campaign focuses on its brewing process and ingredients to emphasize quality and consistency. via BeerPulse.

This article explores whether there's a correlation between a company's purpose beyond profit and its success, using Amazon as a case study. via The Drum.

Eric Mayville, co-CEO of Wondersauce, shares his insights on the advertising industry and the agency's human-centric approach in this article celebrating the 4A's 100th anniversary. via The Drum.

Silicon Valley engineers who "rest and vest" make big money while barely working, waiting for their stock options to become valuable. via The source of this content is Business Insider.