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Ad tech companies are developing technologies to track metrics like downloads, shares, and sentiment analysis of emojis to measure their effectiveness in digital marketing campaigns. via Digiday

Chantrelle Nielsen of Microsoft's Workplace Analytics explores how work email can reveal information about employee performance and potential.

via The source of this content is Harvard Business Review.

PSFK offers trend and innovation research resources, including an AI-powered platform and a database of case studies, for marketers and businesses. via PSFK.

PSFK offers trend analysis, providing insights on innovation across industries, retailers, and technologies through research reports, case studies, expert quotes, and video content. via PSFK.

PSFK is a trends and innovation research resource offering insights for marketers, innovators, and retailers through reports, videos, and AI-powered tools. via PSFK.

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