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More CEOs are engaging on social media to connect with people and boost their company's image. via The Drum.

HubSpot explores guerrilla marketing examples like UNICEF and Burger King, and gives tips for launching such a campaign. via HubSpot Blog

Professionals share financial advice they wish they'd known when they were starting out, from 401(k)s to stock options. via Fast Company.

Shopify, an e-commerce platform enabling the end-to-end operation of over 400,000 individual retail shops & brands, is making commerce easier. The company helps merchants of all sizes set up & run digital stores, track inventory, manage shipping, and analyze sales & marketing data. via Fortune

Jameson is promoting its whiskey with innovative ads on Twitter, Snapchat, and Uber for St. Patrick's Day.

via Adweek

Good ad stunts are simple, dramatic and create tension, according to this analysis comparing recent campaigns from Oreo and State Street. via @Digiday

Digital news source Quartz is seeing success with its unique approach to journalism and advertising. via Campaign US.

President Trump's proposed budget cuts funding for scientific research while increasing spending on defense and homeland security. via WIRED

Fast Company highlights the 10 most innovative companies in AI and machine learning in 2017. via fastcompany.com

An RPA agency used iPhone's AirDrop feature at SXSW to send targeted invitations and job opportunities. via The Drum.

Don Draper's "Pass the Heinz" ad campaign will finally come to life, as Heinz is releasing it as a real-life campaign. via The Drum

This guide details the steps required to start a business plan, including registering the business, and creating a brand identity. via Blog.HubSpot.com.