Working

Don Draper's "Pass the Heinz" ad campaign will finally come to life, as Heinz is releasing it as a real-life campaign. via The Drum

This guide details the steps required to start a business plan, including registering the business, and creating a brand identity. via Blog.HubSpot.com.

FiveThirtyEight's Ben Casselman refutes accusations that the Obama administration manipulated unemployment data and suggests that such claims could undermine public trust in government statistics. via FiveThirtyEight.

Ocado is looking for a creative agency to develop its first TV advertising campaign, aiming to attract consumers familiar with the brand but not yet customers. via The Drum.

ReadWrite.com examines Amazon's struggles to gain market share in China, suggesting their Western business model hasn't translated successfully. via ReadWrite.

The Drum and Octopus Group are hosting a webinar to help marketers overcome feeling overworked. via The Drum.

MoFilm, a hybrid creative agency and crowdsourced production company, aims to disrupt the traditional agency model by providing high-quality films faster and cheaper. via The Drum.

Career experts provide a merciless revision of an entry-level resume. via fastcompany.com

This guide covers the sportswear brand Adidas, including its history, collaborations, and revenue. via Highsnobiety

Valet. is a men's lifestyle magazine covering style, grooming, living, health and fitness.

via Valet.

Chris Guillebeau's blog posts encourage readers to make their own choices about life, work, and travel. via The Art of Non-Conformity.

Consulting firms are expanding into agency services, while publishers face challenges with content studio margins and e-commerce integration. via Digiday.