Working

Fast Company released their list of the top 10 business books from 2016, covering topics from innovation to leadership skills.

Leaked financial documents provide insights into the delivery app Maple. via Recode

WhiteOps discovered a sophisticated ad fraud scheme called "Methbot," which has been targeting video ad inventory since October.

Judy Shapiro identifies five transformative creative trends in 2017, focusing on how marketing can impact the human experience. The article, published on Ad Age, highlights a key takeaway from the 4A's Create Tech conference: "Design and the Future of Advertising."

Sperry is utilizing around 100 "micro-influencers" on Instagram who were already posting about their products to learn more about this marketing strategy.

via The source of this content is Adweek.

Oskar Blues Brewery is releasing America's first 16-pack of craft beer featuring their PINNER Throwback IPA. via The Full Pint - Craft Beer News

Curalate's new guide suggests that micro-influencers can provide a better return on investment for brands than traditional advertising. The guide also offers advice on how to best leverage micro-influencers.

Cool Vines, located at 276 Grove St, Jersey City, has partnered with Transmitter Brewing to create their own beer called CV1, a limited-edition saison ale aged for a year in white wine barrels.

via Jersey City Eats

Coca-Cola's CMO explains why the business has yet to develop a true digital strategy, citing higher ROI from TV and their ongoing efforts to centralize social media marketing. via The Drum

Author and entrepreneur Tim Ferriss shares a preview of his book, *Tools of Titans*, listing book recommendations from high-achievers. via The Blog of Author Tim Ferriss