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Snapchat users are playing Under Armour's new interactive game for an average of 78 seconds. via The source of this content is Adweek.

Unilver is creating in-house content studios, U-Studio and U-Entertainment, to adapt to ad-blocking and changing search habits. via The Drum.

Geoffrey Colon argues that traditional advertising methods are becoming obsolete and companies should instead focus on creating immersive experiences.

via Branding Strategy Insider

Learn how to maximize Chase Ultimate Rewards points for travel bookings, including transferring to partners like Southwest Airlines and World of Hyatt. via The source of this content is The Points Guy.

Judann Pollack suggests we quit marketing jargon in a September 2016 Ad Age article for marketing professionals.

The National Highway Traffic Safety Administration (NHTSA) is encouraging self-driving car manufacturers to share data about failures and cybersecurity with the government and each other, but the move is being met with resistance.

via TechCrunch

This TechCrunch article explores how Cubans are navigating entrepreneurship despite the country not officially recognizing it, highlighting their resourcefulness in creating local versions of platforms like Amazon and Etsy. via @TechCrunch

Chevrolet is launching a campaign to promote optimism, using IBM's Watson technology to analyze social media for positive posts. via Adweek.

Chevrolet and IBM are analyzing social media posts and offering free gas to participants with positive scores. via Ad Age.

The Guardian believes brands should prioritize driving sales in their branded content and focus less on engagement metrics. via The Drum.

Venmo tries to take the awkwardness out of splitting bills with its first national campaign, "Pony Up."

Career advice from The Business of Fashion, but you'll need to be a BoF Professional member to read the full article. via The Business of Fashion