Working

This TechCrunch article explores how Cubans are navigating entrepreneurship despite the country not officially recognizing it, highlighting their resourcefulness in creating local versions of platforms like Amazon and Etsy. via @TechCrunch

Chevrolet is launching a campaign to promote optimism, using IBM's Watson technology to analyze social media for positive posts. via Adweek.

Chevrolet and IBM are analyzing social media posts and offering free gas to participants with positive scores. via Ad Age.

The Guardian believes brands should prioritize driving sales in their branded content and focus less on engagement metrics. via The Drum.

Venmo tries to take the awkwardness out of splitting bills with its first national campaign, "Pony Up."

Career advice from The Business of Fashion, but you'll need to be a BoF Professional member to read the full article. via The Business of Fashion

Adam Graham, former CEO of Weapon7, is launching Project Oak, a new marketing services group that plans to acquire 5-10 agencies in the next year. via The Drum

Fast Company's lessons learned include how to spend 15 minutes a day on Twitter networking. via Fast Company

Agency Latimer is seeing success using co-creation and crowdsourcing to connect brands with young creatives for socially conscious campaigns. via The Drum.

This article suggests planning only a few meals per week, utilizing leftovers creatively, and scheduling a night off from cooking to avoid meal planning burnout. via The Kitchn

Digital agency The Barbarian Group is struggling after being acquired by Cheil, with former employees citing culture clash and poor management decisions. via Digiday

Beat the Brewmaster launched a mobile game where you earn points by answering beer trivia and sensory questions to win prizes. via BeerPulse