Working

Digital agency The Barbarian Group is struggling after being acquired by Cheil, with former employees citing culture clash and poor management decisions. via Digiday

Beat the Brewmaster launched a mobile game where you earn points by answering beer trivia and sensory questions to win prizes. via BeerPulse

IPG Media Lab and Twitter released a report examining the effectiveness of video ads on social media feeds versus pre-roll ads, finding that social video ads are perceived as more relevant and less intrusive. via The source of this content is IPG Media Lab.

This article gives five examples of how brands like Sephora, Uber, and Bank of America are using chatbots to improve customer experience. via Econsultancy.

A Harvard Business Review article challenges the stereotype of millennials as lazy, suggesting they are actually workaholics changing how Americans vacation. via The source of this content is Harvard Business Review.

This Digiday article argues relying solely on click-through rates to understand digital ad creative effectiveness is an outdated approach and that fractional attribution models offer a more accurate picture of performance.

Ogilvy Labs closes as agencies grapple with integrating innovation into their business practices. via The Drum.

P&G found that wider reach was more effective for their products than targeted Facebook ads, signaling a potential shift in advertising strategies. via Econsultancy

The New York Times is acquiring Fake Love, an agency focused on experiential marketing, virtual reality, and augmented reality. via Digiday

The Masters of Marketing Awards 2016 shortlist has been announced, with winners to be revealed at the Festival of Marketing on October 4th. via Econsultancy

John McNeil, president and CCO of John McNeil Studio, shares his perspective on the ingredients of a successful creative process. via The Drum

Adidas announced Paul Pogba's return to Manchester United through a collaboration with grime artist Stormzy. via The Drum