Working

Adam Graham, former CEO of Weapon7, is launching Project Oak, a new marketing services group that plans to acquire 5-10 agencies in the next year. via The Drum

Fast Company's lessons learned include how to spend 15 minutes a day on Twitter networking. via Fast Company

Agency Latimer is seeing success using co-creation and crowdsourcing to connect brands with young creatives for socially conscious campaigns. via The Drum.

This article suggests planning only a few meals per week, utilizing leftovers creatively, and scheduling a night off from cooking to avoid meal planning burnout. via The Kitchn

Digital agency The Barbarian Group is struggling after being acquired by Cheil, with former employees citing culture clash and poor management decisions. via Digiday

Beat the Brewmaster launched a mobile game where you earn points by answering beer trivia and sensory questions to win prizes. via BeerPulse

IPG Media Lab and Twitter released a report examining the effectiveness of video ads on social media feeds versus pre-roll ads, finding that social video ads are perceived as more relevant and less intrusive. via The source of this content is IPG Media Lab.

This article gives five examples of how brands like Sephora, Uber, and Bank of America are using chatbots to improve customer experience. via Econsultancy.

A Harvard Business Review article challenges the stereotype of millennials as lazy, suggesting they are actually workaholics changing how Americans vacation. via The source of this content is Harvard Business Review.

This Digiday article argues relying solely on click-through rates to understand digital ad creative effectiveness is an outdated approach and that fractional attribution models offer a more accurate picture of performance.

Ogilvy Labs closes as agencies grapple with integrating innovation into their business practices. via The Drum.

P&G found that wider reach was more effective for their products than targeted Facebook ads, signaling a potential shift in advertising strategies. via Econsultancy