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Facebook is partnering with three third-party firms to increase transparency around the performance metrics of ads on the platform. via IPG Media Lab.

Fast Company Design lists the seven people you need to create a culture of innovation. via fastcodesign.com

This article lists seven tips to create a workspace that can boost your productivity. via HubSpot Blog

Google is bringing dynamic ads to television, allowing broadcasters to customize in-stream ads. via IPG Media Lab

This article outlines how to create a social media strategy that drives traffic and ROI for your brand, including tips like defining your target audience and optimizing your social channels. via HubSpot.

WIRED discusses how Congress lacks technical expertise and argues they should revive a tech advisory body that was shut down in 1995. via WIRED

Google's parent company Alphabet released its first-quarter earnings, with earnings driven primarily by strong performance in search and advertising.

via @recode

Social media managers reveal their secrets behind crafting viral moments and boosting engagement through collaboration. via Digiday

Changing your mental models can impact your mindset and quality of life. via taylorpearson.me

Wealthfront CEO Adam Nash suggests that joining fast-growing companies in your 20s can lead to greater long-term financial success. via Business Insider.

Martin Bishop uses the example of Nestlé's acquisition of Carnation to demonstrate the benefits of sound brand architecture.

via The source of this content is Branding Strategy Insider.

A new Vietnamese restaurant from the owner of Graze and Braise, Modern Banh, is having a soft opening today in Jersey City. via Jersey City Eats.