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Google's parent company Alphabet released its first-quarter earnings, with earnings driven primarily by strong performance in search and advertising.

via @recode

Social media managers reveal their secrets behind crafting viral moments and boosting engagement through collaboration. via Digiday

Changing your mental models can impact your mindset and quality of life. via taylorpearson.me

Wealthfront CEO Adam Nash suggests that joining fast-growing companies in your 20s can lead to greater long-term financial success. via Business Insider.

Martin Bishop uses the example of Nestlé's acquisition of Carnation to demonstrate the benefits of sound brand architecture.

via The source of this content is Branding Strategy Insider.

A new Vietnamese restaurant from the owner of Graze and Braise, Modern Banh, is having a soft opening today in Jersey City. via Jersey City Eats.

Understanding an influencer's audience is crucial for building lasting relationships in influencer marketing.

Learn how to make creamy risotto like a chef, with an emphasis on using water instead of stock and constant stirring. via Food52

Tesla Autopilot is featured in a recent accident avoidance story - and WIRED suggests we will be seeing similar autonomous driving features more in the future. via WIRED

A master barista ... wants to revolutionize your instant coffee game. via VICE

Digital marketing budgets are set to rise in 2016, with nearly three-quarters of marketers planning to spend more, but some express concerns about company culture and the effectiveness of paid media. via The source of this content is Econsultancy.

Cause marketing fatigue is on the rise, as consumers find many brands' social cause efforts to be inauthentic and opportunistic. via Digiday