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PSFK explores how innovation case studies are shifting marketing trends and changing business by selling a lifestyle over products.

via PSFK

Search Engine Land shares five key strategies for sales teams to convert paid search leads into actual sales. via Search Engine Land

A 2016 article argues that ad tech needs to adapt to vertical video ads or risk losing the market to social media platforms like Facebook and Snapchat. via The source of this content is Digiday.

A study by Markerly found that Instagram influencers with 10,000-100,000 followers see the highest engagement on paid posts.

Domino's customers can now order pizzas using a variety of devices and platforms with the release of "AnyWare," but the new technology still has some kinks. via WIRED.

Uber’s rapid rise in London disrupted the taxi industry through its data-driven approach and network effects, despite regulatory challenges and driver concerns about pay and working conditions. via The Guardian

Instagram micro-influencers, those with 10,000-100,000 followers, are seeing higher engagement rates than mega-influencers, prompting brands to rethink their influencer marketing strategies. via Digiday.

Artisanal butcher shops are using Instagram to turn intricate meat cuts into edible works of art. via Bon Appétit.

Facebook is partnering with three third-party firms to increase transparency around the performance metrics of ads on the platform. via IPG Media Lab.

Fast Company Design lists the seven people you need to create a culture of innovation. via fastcodesign.com

This article lists seven tips to create a workspace that can boost your productivity. via HubSpot Blog

Google is bringing dynamic ads to television, allowing broadcasters to customize in-stream ads. via IPG Media Lab