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Snapchat is developing an API to enhance its advertising platform, enabling partners to automate ad placement and targeting. via Digiday

New sneaker brands are finding success with men by selling stylish shoes at a lower price point than luxury brands.

This content explores why APIs are important for platforms.

PSFK, a trends and innovation research resource, offers AI-powered analysis, reports, and insights for marketers and businesses. via PSFK.

Everyday Carry recommends six different planners to help readers get organized for the new year. via The source of this content is Everyday Carry.

President Obama appeared on Jerry Seinfeld's web series "Comedians in Cars Getting Coffee".

Amazon reports record-breaking holiday sales driven by Prime shipments, though the full financial impact awaits their quarterly report.

via The New York Times

FiveThirtyEight writers chat about the unexpected rise of Donald Trump’s popularity in 2015. via FiveThirtyEight

Emplifi is a platform offering solutions for social marketing, commerce, and customer care, featuring customer success stories and a resource center with guides and industry insights. via Emplifi

Entrepreneur's video page features diverse content including pitch competitions, CEO interviews, and expert advice on topics like fundraising, business growth, and leadership. via Entrepreneur

Bloomberg features George Hotz's self-driving car work. via Bloomberg

Content marketers can use data to tell better stories if they start with the desired headline in mind. via The source of this content is Harvard Business Review (HBR).