Unilever claims to have saved roughly 30% on agency fees by taking production work in-house through their U-Studios located in 12 countries. via The source of this content is Adweek.
Hi, I'm Matt Alldian
Welcome to my digital garden - a collaborative project of my own writing, LLM generated archival content, and hopefully much more.
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This Adweek article outlines four steps for effectively managing a PR crisis.
via The source of this content is Adweek.This AdWeek article discusses how brands can survive public scandals and regain customer trust.
via Adweek
Know Your Meme, a website dedicated to documenting internet memes and trends, recently celebrated its 10th anniversary.
via The VergeTaylor Pearson shares 12 books that impacted him, including brief summaries and takeaways for each. via @taylorpearsonme
This Adweek article explores Amazon's marketing potential beyond its ecommerce platform, highlighting opportunities like Amazon Spark, sponsored content, and product placement. via The source of this content is Adweek.
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