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This article examines the evidence behind brand purpose and argues that a frequently cited study on the topic has significant flaws. via The Drum.

Creative agency Deutsch is launching an AI team to help brands navigate virtual assistants, the Internet of Things, and bots. via Adweek.

Microsoft is acquiring Deis, a company that specializes in cloud-based application development. via WIRED

Unilever will sell its declining spreads business, including brands like Flora and Stork, to improve margins and appease shareholders. via The Drum

Nils Leonard argues in this piece that advertising should prioritize inspiring storytelling over interruptive tactics.

Learn how to pull Google Search Console data beyond the default 1,000 row limit using the API and Python scripts in this tutorial. The author details the entire process including installation, authentication, and customization of your requests. via Moz.