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2017WorkingTooling

Gartner analysts say focusing on customers and design leads to better outcomes than focusing on innovation alone, even though innovation is still important. via The Drum

2017Working

Brands are partnering directly with influencers for creative campaign development and execution, similar to how they work with ad agencies. via Digiday

2017WorkingTooling

TechCrunch reports on the beta launch of Google Attribution, a free tool designed to help marketers evaluate the effectiveness of their campaigns across various channels. via TechCrunch

2017WorkingTooling

The Verge profiles Anker, examining how the company found success selling reliable phone accessories at affordable prices. via The Verge.

2017Working

Marketers are exploring alternatives like commissions and value-based compensation for agencies, moving away from billable hours and incentives. via Campaign US

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