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Learn about 15 helpful Excel formulas, useful keyboard shortcuts, and additional Excel tricks. via HubSpot.

The Interactive Advertising Bureau (IAB) is encouraging technical standards for digital advertising to make ads more efficient and less intrusive. via IPG Media Lab

Reebok grew Instagram followers 163% in two years by focusing on engagement and creative campaigns instead of organic Facebook marketing. via Digiday.

Burner, an app for creating disposable phone numbers, now integrates with apps like Slack and Evernote. via The Next Web

This article shares four tips for getting your entire team involved in content creation, even if they don't consider themselves writers. via HubSpot.

Google's Customer Match lets marketers use email addresses for targeted PPC and display ads across Google's network, including YouTube. via Econsultancy