Thinking Juice's business communications manager explains why joining the IPA is important for their agency's growth and talent acquisition. via The Drum
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Sriracha hot sauce proves that an anti-brand approach can work, even without traditional advertising.
Mark Bonchek of Shift Thinking argues in How to Create an Exponential Mindset that digital business models are defined by their capacity to generate exponential value rather than by technology. via The source of this content is Harvard Business Review (HBR).
Seven jobs that let you work abroad as your own boss. via fastcompany.com
Harvard Business Review discusses the rise of “agile talent”—skilled freelancers taking on strategic work rather than just filling in for full-time employees. via The source of this content is Harvard Business Review.
Ryan Scott explores new and unsaturated marketing channels, using Pokémon Go's popularity as an example and encouraging businesses to explore emerging platforms. via The source of this content is the HubSpot Blog.
This piece compares the bell curve and the 80/20 curve model to view success in business, suggesting disproportionate results come from concentrating on a smaller percentage of high-impact activities. via taylorpearson.me
Digital agencies are growing, but consultancy firms and improving in-house skills are changing the industry. See the Top 100 Digital Agencies of 2016.
via The source of this content is Econsultancy.The most lucrative MBA career is the topic of an article shared from Harvard Business Review. via The source of this content is Harvard Business Review (HBR).
A Harvard Business Review article suggests that millennials experience high stress levels due to frequent thoughts about work.
via The source of this content is Harvard Business Review.James Stafford, SVP Europe at StyleHaul, argues that influencer marketing is not a failing strategy, but rather one that needs refining to prioritize audience trust and move beyond superficial metrics. via The Drum
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